![]() classical: train on paired and unpaired stimuli producing response (pavlovs dog) reason why sex sells -operant: reward and punishment for 'Correct' and 'Incorrect' response reason why social media operants are successful and slot machines etc Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at a relatively low cost. Sales rep performance is increased by inspirational photos (e.g., in one case a poster showing an athlete winning a race resulted in better sales performance though management had never discussed it with employees). Other correlations abound, e.g., handing someone a hot drink can make you seem like a "warmer" person than giving them an icy drink smelling a bad ambient odor can cause you to judge people in that environment more harshly. We assume we're selecting the Reuben sandwich because we are hungry for it, but, in fact, it's the placement of the food on the menu that is most powerful determiner of the food we select. Why? Those areas are the first attract our attention/eye. On food and other menus, we are more likely to choose from the very top or very bottom. We are more likely to select the first among options that are most accessible, whether it is among objects at eye level or a choice nearer to a target item. Studies have demonstrated that playing French or German music in a wine shop results in more people selecting, respectively, more French or German wines with customers being completely unaware that they were being manipulated. We've also learned it's important to evaluate the impact of subliminal advertising separately from the broad array of subconscious influence triggers. Though Vicar's claims if amazing results were later revealed to be a publicity stunt, 60 years of subsequent social psychological and marketing research has confirmed that subliminal influence techniques do work in specific contexts. The most referenced classic example-is the 1957 experiment by James Vicary in which the messages "Eat Popcorn" and "Drink Coca-Cola" were transmitted in single screen frames before a movie began.
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